SAP “CITY OF CHARLOTTE”

As copywriter and creative lead for SAP's in-house Design Services North America team.

The crown jewel of the Piedmont Crescent. The city of Charlotte is a metropolis, ascending. In a race to match pace with its thriving population and expanding infrastructure, innovations in city services that prioritize user experiences are a top concern for Charlotte’s citizens and a primary objective for Charlotte’s leadership. 

As much an introduction to SAP’s strategic offering for public sector digital transformation as it was an exercise in positing the impact of a broad range of intelligent and automated processes, this video was part of a fully integrated campaign presented to Charlotte’s city leaders. 

Why can’t a city run more efficiently and put citizens at the center of every decision it makes? With SAP it can.