NATIONWIDE

As copywriter for Super77.

Complicated annuities, retirement portfolios, investment strategies...liquidity? This stuff sells itself. But even Nationwide's most trusted and knowledgeable representatives need a little extra help sometimes. That's where this series of explainer videos comes in. The goal? Adapt in-depth and exhaustive source material into comprehensible and easy-to-understand conceptual copy that animates on the screen in an entertaining, fresh, and authentic way while staying true to an established brand.