SAP “ESAB ALLOY”

As copywriter and creative lead for SAP's in-house Design Services North America team.

The Input: Our team was tasked with the ambitious assignment of highlighting SAP and ESAB’s current partnership while identifying areas still needing improvement.

Using the source material as a guide, I transformed the existing content into a streamlined video script. The resulting copy was bold and impactful, capable of standing on its own in collateral and translating into an overarching campaign theme.

For the final presentation we delivered a full storyboard featuring a mix of live action stock footage and illustrative iconography. Several key persona stories were introduced into the narrative to help articulate ESAB’s current customer and employee experience in human terms. The video artist then lent her magic to transform the story from page to screen.

The Outcome: “Team, we shared this video with ESAB’s CIO today. He loved it! Thank you so much for the help, fantastic job! This will go a long way with the customer!”