ROOT INSURANCE 

As copywriter for Super77.

An intelligent campaign helps a savvy and innovative startup with a heart of gold change the way people think about (and buy) auto insurance. Brand awareness grows. Customership increases. 

Root is now available in 34 states becoming the first startup outside the healthcare sector to achieve unicorn status. Since then, Root has continued to make waves in the industry.

As one of the first external agencies brought on board to define the brand, with a plain-spoken message and irreverent tone, I’m grateful to have played a role in the nascent days of Root’s evolution.