SAP “A&E”

As copywriter and creative lead for SAP's in-house Design Services North America team. 

Our team created a comprehensive set of visual and messaging materials to highlight SAP's dedication to transforming A&E's financial operations in the cloud. Embracing the unconventional, we drew inspiration from one of the network's most binge-worthy series, Cold Case, resulting in a range of collateral, presentation materials, and a video designed to take the wonkiness out of a complex topic.

This is just one example of the many immersive experiences I contributed copy and creative support for at SAP, each tailored to the customer’s unique needs and challenges. 

Side note: writing faux Cold Case episode summaries as a metaphor to explain intricate ERP solutions isn’t a full time job – but maybe it should be?