OCULII

As freelance copywriter for script and visuals with Outsider . 

Oculii is revolutionizing transportation safety and reliability through its innovative radar technology, one road at a time. 

In collaboration with Outsider and branding agency NonFiction, I developed a video series narrative that brought to life Oculii's dynamic and visually compelling brand identity. 

To ensure the message resonated with diverse audiences – including investors, procurement professionals, and logistics fleet managers – the video features a repetitive motif to convey the spirit of discovery and innovation that’s been driving transportation technology since the Age of Sail. This allowed the video to hone in on a value-centric storyline, bringing different perspectives to a common place quickly.