STAN STATE

As freelance copywriter for script and visuals with Outsider. 

Drawing from a brilliant existing campaign created by leading higher ed agency Simpson Scarborough, I worked with Outsider to adapt a series of dynamic videos to help drive awareness and enrollment at CSU Stanislaus (also known as Stan State). 

Each video showcases the unique strengths of Stan State, including its rich history, strong academic rankings, and inclusive atmosphere all while being surrounded by California's picturesque Central Valley. From the aspirations of incoming freshmen to the stories of returning alumni, this series aims to capture the essence of student success at Stan State. Like the tagline proclaims, at Stan State all those with a warrior spirit are welcome.