SAP Ariba “Mativ Symphony”

As copywriter and creative lead for SAP's in-house Design Services North America team.

The term "synergy" is often overused in B2B communications, leading to a jargon-filled, uninspiring environment. At SAP, I was fortunate to work on several projects that offered a chance to connect with audiences by using visually compelling storytelling to break through the clichés. 

With the support of a collaborative account team, we created a video that injected new energy into the concept of synergy, using a simple visual motif that spoke persuasively and in a captivating manner from beginning to end.