ROCKY BOOTS

As Content Director (also writer and tagline creator) for Super77. 

Rocky Boots had been struggling with a portfolio of duplicative labels and brands for years. With no cohesive thread in their product line up, Super77 was approached to offer a short-term solution without doing a full rebrand. 

The challenge: How do you develop a campaign that will hold together a disparate and diminishing customer base while simultaneously attracting new customers?

The challenge: accepted. We created a campaign to bring existing products into a world where new products could play as well. Anchoring the updated look and feel with a series of bold, product-focused visuals and unified with a tagline that could speak in one common voice to hunters, foremen, hikers, and bikers. Because everyone who buys Rocky Boots can agree on one thing - whether it's your job or your lifestyle - it's a rugged world out there.

This campaign was used on social, YouTube, and in print.