SUPER
COMPUTING
As Creative Director in collaboration with Outsider.
“By harnessing the power of High Performance Computing, the Super Computing community is unleashing a deeper understanding of our world at an unprecedented pace.”
This is the mandate of the annual SC conference, or the International Conference for High Performance Computing, Networking, Storage, and Analysis where the brightest minds in the field converge to share knowledge, experiences, and recognize their achievements.
Tapped as copywriter to pen the script for the 2017 opening video, my goal was to create a timeless brand anthem that would set the stage and warmly welcome attendees in a memorable, cinematic way. The final product channeled a sophisticated and dignified narration track, complemented by sleek, multilayered visuals, interwoven with a hint of awe and humility.