SAP DISNEY “PLOT DEVICES”

As copywriter and creative lead for SAP's in-house Design Services North America.  

Part CG. Part live action. All heart. Our team produced a custom video bringing together a surreal 3D world described in the script as "the inner workings of some great machine” with persona-driven stories detailing the employee experience. Interweaving a thematic and symmetrical narrative, the video shows how frictionless operations supported by SAP can transform Disney’s service offering to retain its title as the Dream Factory and purveyor of imaginative works.

It's not everyday you get to create something for a brand whose collected works inspired so many moments from your childhood. Adding to that the full strength of generative AI tech, virtual reality, and 3D printing were all used to bring the concept to life.