PELOTONIA

As Creative Director in collaboration with Outsider. 

Since 2008, Pelotonia has raised more than $258 million with 100 percent of every dollar going to cancer research. 

Each year the organization hosts a signature series of iconic and impactful events with cycling, entertainment, and volunteerism experiences. 

This video was produced for the 10th anniversary’s opening ceremony as an emotional filmic reminder to riders:

With all that’s been accomplished, there are still more miles to go on the road to curing cancer.